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About Us

CHI is a leading American brand manufactured by Farouk Systems Inc., based in Houston, Texas. The company was founded in 1986 holding a mission to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Innovation”.

CHI is the official hair care sponsor for the most followed beauty contests across the globe; Miss Universe, Miss USA and Miss Teens USA and CHI products are being used exclusively this contests.

CHI is proud to hold the patent rights for many innovations that have changed the entire hair care market as a true global leader,This includes but not limited to inventing the first ammonia free hair colorants in 1986 or the invention of ceramic styling irons in collaboration with NASA.

As a global leader to the haircare market, CHI believes in its responsibility in providing professional education to those interested. CHI has established 5 hair academies across the world and more than 500 school class every year.

The exclusive marketing and distribution rights in Saudi Arabia and Bahrain are held be the Medical Company for Advanced Technologies (MCAT), a key player in the pharmaceutical and medical devices market and recently into the hair care and skincare markets. All our hair care products are manufactured in the United States and licensed by the Saudi Food & Drug Administration.